On the 13th and 14th of February 2023, the Essilor Sales Team participated in a two-day training event attended by approximately thirty individuals, including the Business Head – West, Regional EPS Manager, Cluster Head, Area Sales Manager, Territory Sales Executive, Senior Sales Executive, and PAL Consultant. The training was designed to assist the sales team in enhancing their sales strategies and techniques, fostering business expansion, and mitigating risks. In addition, the event was an excellent opportunity for the team to learn new sales and marketing techniques and strategies that can be implemented to increase their overall performance and the company’s success. The Sales & Marketing training session covered a wide spectrum of topics, including the S.A.V.E. Model, RACE Framework, Marketer’s DNA, GTM Strategy, Understanding Customer Persona, Demand Generation, Customer Retention, SOSTAC Framework, Sales Negotiation – M.T.N.U.T., and 3Vs Approach.